Monotype Project

Responding to Monotype's design challenge for the prestigious D&AD New Blood Awards, I developed a typography-led campaign that demonstrated the power of type as a medium for storytelling and engagement. The project objective was to leverage type as a powerful tool to agitate, educate, and inspire action through an integrated design campaign.

Merging typography design with sports storytelling, I created a dynamic collection centered around lacrosse. The deliverables included innovative typography-driven trading cards, posters, and motion graphics. The centerpiece of the campaign featured a series of sports trading cards that showcased player designs and their history, elevated through simple spinning animations that brought a fresh dimension to traditional sports memorabilia.

This project exemplifies my ability to transform traditional design elements into engaging, multi-dimensional experiences that connect with specific audiences while maintaining high aesthetic standards and narrative coherence.