RARE

As Creative Director for this comprehensive TCG (trading card game) brand, I conceptualized and executed a complete brand ecosystem focused on sports cards, demonstrating expertise in brand development from ideation through production. The project encompassed creating a brand name, logo, color palette, and custom font, supported by robust branding guidelines that ensured consistency across base rare sports cards, card packs, and accessories.

Taking inspiration from Topps Project 70, I developed a signature collection release featuring specialty packaging, collection-specific colors, and uniquely designed art cards. My commitment to tangible results led me to create detailed 3D models and a fully realized physical prototype—including hand-crafted packaging, printed cards, and complete assembly—demonstrating my ability to bridge digital design with physical production.

The project showcased my proficiency in emerging technologies, particularly Adobe Dimensions, where I leveraged 3D space capabilities to transform conceptual designs into realistic 3D objects. This technical versatility, combined with traditional design skills, exemplifies my ability to deliver comprehensive brand solutions that span both digital and physical realms.