Tamiami Florida Angel Funds

As Lead UX/UI Designer, I spearheaded a full digital transformation for Tamiami Florida Angel Funds, converting a 12-year-old brochure-style site into a modern platform worthy of the network’s $30 M+ investment portfolio. The brief demanded a brand refresh and a user experience that resonated with three distinct audiences—seasoned angel investors, ambitious entrepreneurs, and first-time prospects—while projecting the credibility expected from a high-stakes venture group.

Beginning with a deep content and IA audit, I distilled dense, text-heavy pages into concise investor-focused copy and reorganized the architecture around clear, action-oriented touchpoints. I created a new visual identity—logo, color palette, and typography—rendered in Adobe Illustrator and implemented through a fully responsive Framer build. Key features include a dynamic hero with an embedded explainer video, streamlined deal-flow pages, and mobile-first navigation that scales seamlessly across devices. Continuous stakeholder workshops ensured every design decision aligned with Tamiami’s strategic goals.

The relaunched site now loads faster, reads effortlessly, and tells a compelling story of Tamiami’s mission and track record—dramatically improving engagement and trust among investors and founders alike. Leadership hailed the result as “a state-of-the-art website that finally communicates our value,” validating the project’s success. This case exemplifies my ability to drive end-to-end digital redesigns that merge brand storytelling, technical execution, and business impact.

Year

2024

Project

Website Re-design

Category

Website

Tool

Framer/Illustrator